The e-commerce behemoth, Amazon, is currently testing a new feature through which its customers can quickly leave a product review by one-tap ratings. The purpose behind adding a one-tap ratings feature is to receive more product feedback, especially from the customers who don’t want to spend their energy and time in writing reviews. The majority of potential shoppers on Amazon rely on customer reviews and rating to make better shopping decisions.
In the trial phase of the new feature, Amazon, unlike earlier, doesn’t mandate customers to fill the additional fields, such as review title and description. However, the customers would be able to simply rate the product.
One-tap ratings feature will be offered only to those, who actually purchased the product and reveal the genuineness of that product on the e-commerce platform. Even after one-tap ratings, the customers can expand review by adding text, images, or video.
Despite banning the practice of false reviews, several third-party merchants on the e-commerce platform have been using this type of tactics to increase the demand and shopping of particular products. That’s why the company is introducing the one-tap ratings feature to let customers give genuine reviews without spending much time and effort. The new feature is available on both desktop and app version for enrolled customers.
On a related note, AWS (Amazon Web Services) recently announced to hire 500 employees for its new headquarters in Munich. The company said that the potential applications of cloud computing will be exhibited at the new workplace to boost the business of future clients in Germany.
AWS is now expanding in the European region and marking its footprints in Germany. The company said that the current globally addressing concern is data privacy, and the cloud service provider allows several manufacturing industries to securely manage the entire database on-site.