Twitter, Adobe, and the New York Times are sick of seeing false media propagate, and they are joining hands to do something about it. The trio has rolled out a Content Authenticity Initiative that plans to make a standard for attribution of digital media. Superlatively, you would know whether or not a video or picture is genuine just by checking the file—you would know if it had been meddled.
The method so far would comprise an elective Adobe system that allows both publishers and creators attach safe attribution info to whatever material they share. Creators might receive the credit, while daily consumers might have an “attribution trail” tracking media to its origin. The present prototype resided inside Photoshop, but a standard by its nature can bring this tech to any creative application.
The program will not officially begin until there is a summit (possibly with more firms comprised) in the months to come. There are still queries to be answered meanwhile. Just which formats will receive the support? How will the program avoid forgeries of attribution data? And will there be any prices for imposing this, possibly restricting it to major creative applicationssuch as Adobe’s?
On a related note, Adobe loves to tout crazy features it has been operating on in an extraordinary portion of its MAX event every year. The not-quite-prepared functions are dubbed as “sneaks,” and while not all of them make it into apps for Creative Cloud, some of them do. Adobe is conducting its yearly design event this week, and as you may hope for, it has a new set of “sneaks” to tout. The firm would not offer the media a complete list of them, but it did offer media a preview of Project Awesome Audio.